Upon the release of a controversial video that has since gone viral on social media, leading Republican presidential candidate Donald Trump denounced it as a “disgrace” and “terrible.” Produced by a political advocacy group, Deport Racism PAC, the video features young children using expletives to denounce Trump’s positions on immigration. In one instance, a child who is identified as “Ricardo” says in the video "F--k you, racist f—k."
Deport Racism PAC is offering $5,000 to anyone in the cast or audience on the "Saturday Night Live" show who uses the terms “Trump is a racist" or “deport racism" on live air when Trump hosts the program on November 7. The group’s website states: “This is a chance to turn Trump’s appearance on the show into a media story that addresses his racist comments against Latinos. Anyone can claim the $5,000 bounty with no prior relation or involvement with the DeportRacism.com movement if they disrupt the show…”
Similarly, numerous leftist and progressive groups have joined the #RacismIsntFunny bandwagon to demand that Saturday Night Live cancel Trump’s coming appearance. Actor John Leguizamo is so incensed that he will cease watching the show if the group does not get its way. The #RacismIsntFunny campaign and petition drive brings together numerous organization, such as America’s Voice, MoveOn.org, Change.org, CREDO Action, Latino Rebels, National Council of La Raza, United Farm Workers, and VL Action.
The leader of National Council of La Raza, Janet Murguía, said of the controversy, “According to Donald Trump, it was ‘SNL’ Executive Producer Lorne Michaels’ idea to have Trump host, not just do a cameo like other candidates. This was just one in a series of bad decisions by Michaels that include flouting his own company’s policy toward Trump, ignoring the very legitimate concerns that have been raised as to why ‘SNL’ would give an entire show over to someone who has staunchly promoted bigotry, and finally, failing for the last 40 years to give Latino and Latina talent a similar platform. Michaels’ silence is damning and his and NBC’s failure to respond is insulting and disrespectful.”
Reacting to the video produced by Deport Racism PAC, Trump told hostess Maria Bartiromo “I think it’s terrible, I think it’s just terrible" on the November 6 broadcast of Fox Business Network's "Mornings with Maria Bartiromo." For children to speak in that manner, said Trump, "is a disgrace,” while adding, "and it totally backfired and people are actually going wild about it and they’re saying we’re going to support Trump."
Trump said "Anybody that would do an ad like that is stupid, to be honest." Trump went on to say, "I mean, they’re stupid people that would do an ad like that." The billionaire real estate mogul promised that he can win over Latino voters because he will return jobs to the United States from China and India.
A scion of a Cuban-American family, Republican Sen. Marco Rubio of Florida said the video is "outrageous." Speaking on the Fox News network, Rubio said "First of all, it’s counterproductive. Who do these groups think they’re impressing by doing this?" He continued, saying “They’re turning people off. People are looking at it and say, these people are grotesque. I mean these are little children. What kind of parent allows their children to go on a video like that and use that kind of profanity and what kind of parents allow a kid to do that?" Some Latinos took to Twitter to denounce the videos, wondering if the video were produced to make the Latino community appear ridiculous.
Speaking on The Wrap on November 4, video director Luke Montgomery claimed that the parents of the children in his video knew what they were doing and approved of it. Referring to remarks that Trump made about immigration back in July, Montgomery said "Calling Mexican immigrants 'rapists,' 'murderers,' and 'drug dealers?' Calling kids, American citizens, 'anchor babies?' That’s diminishing their rights as Americans. You can only get away with that if you think they’re second class because they’re brown," Montgomery said. "I think they’re using a bad word for a good cause."
Montgomery is also the campaign director for a pro-Hillary Clinton PAC, called “BillForFirstLady2016.com” that was active this year.
Montgomery has used children spouting scatological language in the past, being praised for it by sectors of the media. On the DeportRacism website, he describes himself thus:
"Luke Montgomery is an American social media marketing activist, democratic digital strategist and viral video director who divides his time between his home in Chiapas, Mexico, where he lives with his Mexican boyfriend Santiago Cejudo, and Los Angeles.”
Montgomery writes that his “edgy girls’ rights viral video” - Potty-Mouth Princesses – was named the most viewed and shared video worldwide in October 2014 by Mashable.com. According to the gay rights activist, his video had over 35 million combined views - 14 million and 9 million of which came from a two Facebook posts alone.
Montgomery has long been active in the cause of feminism, animal rights and gay marriage rights. According to a statement on the DeportRacism website, in 2010 he founded an “activist T-shirt brand” called FCKH8.com. This was in addition to a series of “successful youth-targeted viral videos” on subjects such as lesbian and gay adolescents and the 2014 disturbances in Ferguson, Missouri. Besides directing his FCKH8's "bad word for a good cause" videos, his t-shirt business sold 250,000 slogan-laden T-shirts with messages denouncing “homophobia, racism and sexism.” A t-shirt on the website can cost as much as $21.99, while a hoodie goes for $36.99. Among the available messages are: “Some chicks marry chicks. Get over it” and “I hate the word homophobia. It’s not a phobia. You’re not scared. You’re an asshole.”
In the 1990s, following a severe beaten which he attributed to a homophobic attack, Montgomery temporarily changed his name to “Luke Sissyfag” as a publicity stunt. He also once disrupted a 1993 International AIDS Day speech by President Bill Clinton to berate the policies of the latter.