It is rather interesting to note that Madison Avenue advertising experts would scoff at any ad campaign that does not offer the consumer power, pleasure, possessions and prestige. Yet Our Lord's injunction, "Deny yourself, take up your cross daily and follow Me," has done more to transform humanity than numerous ad campaigns.
Poverty, chastity and obedience do not "sell", but they transform lives, perspectives and attitudes in ways beyond any manipulation.
And all these spiritual treasures can be accessed through docility to God's gracious gift of ongoing repentance.
Rev. Thomas Collins is a Catholic priest who serves the people of Virginia.