Despite the fact that dozens of advertisers had fled Bill O’Reilly’s “The O’Reilly Factor,” viewership of the show has actually increased. While 3.8 million people watched O’Reilly on Tuesday, last week the greatest viewership recorded was 2.3 million viewers.
 
Speculation and intrigue are rife after reports that O’Reilly and 21st Century Fox have paid approximately $13 million to women who were suing him for sexual harassment. Despite the fact that more than 50 companies have suspended their advertising, O’Reilly’s Monday and Tuesday shows had a 14% ratings increase over the previous week’s numbers. 
 
Allegations again O’Reilly have prompted some to call for his firing from Fox. President Trump, however, defended him in an interview with New York Times. “I don’t think Bill did anything wrong,” said Trump, who added that O’Reilly should not have settled the lawsuits. O’Reilly himself, however, has not spoken about the issue on his show.
 
Here follows a partial list of advertisers who have suspended their support of the "O'Reilly Factor":
 
 
Mercedes-Benz
 
Mitsubishi
 
Hyundai
 
Lexus
 
BMW of North America
 
Constant Contact
 
Ainsworth Pet Nutrition
 
UNTUCKit
 
Allstate
 
T. Rowe Price
 
GlaxoSmithKline
 
Sanofi
 
Credit Karma
 
Wayfair
 
TrueCar
 
Rollins, Inc
 
Bayer
 
Esurance
 
Society for Human Resource Management
 
The Wonderful Company
 
H&R Block
 
Ancestry
 
LegalZoom
 
ODFL, Inc.
 
Advil
 
Jenny Craig
 
Visionworks
 
Stanley Steemer
 
Coldwell Banker
 
Orkin
 
Touchnote
 
Amica Insurance
 
Invisalign
 
PacificLife
 
Eli Lilly
 
CarFax
 
Old Dominion Freight
 
GoodRx
 
Propane Education & Research Council
 
Southern New Hampshire University
 
 
 
 


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Martin Barillas is a former US diplomat and the editor of Spero News.

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