Despite the fact that dozens of advertisers had fled Bill O’Reilly’s “The O’Reilly Factor,” viewership of the show has actually increased. While 3.8 million people watched O’Reilly on Tuesday, last week the greatest viewership recorded was 2.3 million viewers.
Speculation and intrigue are rife after reports that O’Reilly and 21st Century Fox have paid approximately $13 million to women who were suing him for sexual harassment. Despite the fact that more than 50 companies have suspended their advertising, O’Reilly’s Monday and Tuesday shows had a 14% ratings increase over the previous week’s numbers.
Allegations again O’Reilly have prompted some to call for his firing from Fox. President Trump, however, defended him in an interview with New York Times. “I don’t think Bill did anything wrong,” said Trump, who added that O’Reilly should not have settled the lawsuits. O’Reilly himself, however, has not spoken about the issue on his show.
Here follows a partial list of advertisers who have suspended their support of the "O'Reilly Factor":
BMW of North America
Ainsworth Pet Nutrition
T. Rowe Price
Society for Human Resource Management
The Wonderful Company
Old Dominion Freight
Propane Education & Research Council
Southern New Hampshire University