Matt Braynard, the executive director of the pro-Trump "Look Ahead America" organization, said in an interview on WMUR radio that his new group seeks to reach out to inactive voters in New Hampshire. Braynard said on "Close Up," “We’ve identified maybe 15,000 inactive voters who we would consider disaffected, patriotic Americans. And potentially 100,000 or more unregistered adults we’re going to reach out to.”
The Look Ahead America website describes the group as a "non-partisan, non-profit organization" created by more than thirty former staffers from Donald Trump's presidential campaign. They are inspired, it said, by Trump's first inaugural address: “Through loyalty to our country, we will rediscover loyalty to each other.”
Moreover, the group states: "Our team’s capabilities in field organizing, data and digital analytics, psychographics, and messaging are an unmatched arsenal that we will deploy on behalf of our objectives."
In the radio interview, Braynard said that his group is usng “psychometrics.” Braynard said, “Normally it gets applied to likely voters universes for purposes of persuasion. We are applying it towards identifying patriotic Americans who’ve become disaffected and cynical, so we can engage them on issues relevant to them, get them registered, get them educated and turn them out to vote.”
The chairman of the New Hampshire Democratic Party, Ray Buckley, responded severely to Braynard. “The organizing and activating of these extremists, these white supremacists, really could have a detrimental effect on the entire culture of New Hampshire.” Apparently not content with the preceding statements, Buckley unleashed vitriol on Twitter: And then he doubled down on his statement on Twitter when he called all rural, disaffected voters in New Hampshire, “white supremacists”: