It's one of those things you at first think must be a joke. But for the Second Coming Clothing Co., that's okay because they are on a mission.
Second Coming Clothing is a Web-based sales organization wants to develop into "retail-based store sales in the future, as well as product licensing. For now however, it is the focus of the company to bust open the Heavens through their Internet sales so that they can bless those who are less fortunate." The company says 100 percent of the net profits from their sales will be distributed for humanitarian aid throughout the world, while initially targeting Hurricane Katrina/Rita victims through "faith based organizations like Samaritan's Purse and Operation Blessing."
"Our mission at Second Coming Clothing Co. is to spread the Gospel of our Lord and Savior Jesus Christ in the 'Great Commission'. By focusing the attention of the world on the most important event in future world history - the Second Coming of Jesus Christ. The great hope of salvation will be preaced by all that witness while they "Wear the Mission" of our logoed clothing line," reads a statement on the company's website,
"Our opening line will feature our own private label of fashionable clothes for the whole family with dynamic t-shirts that have 'Christian messages with an edge,'" says Rick Wade, CEO of Second Coming Clothing Co.
Having an edge means selling T-shirts with logos like "Bloodwiser: The Wisemen Knew, His Blood's for You," or this month's special: "I don't need to go to war. I'm in a battle everyday."
Besides the traditional T-shirt, Second Coming Clothing offers the adult patriotic tee ($14.95), Hawaiian Shirt Pacific Flowers ($44.95) and cargo shorts ($24.95), among other items.
Second Coming Clothing claims that by purchasing their clothes at its online apparel store, "consumers are able to change hearts and save lives."
And there are expansion plans.
"We will constantly be looking for opportunities to add products that help us to fulfill our mission statement which is to bring awareness to the future's most exciting event, The Second Coming of Jesus Christ," Wade said.
The company says it plans in the future to "be very aggressive in developing product lines from door mats to tire covers to luggage," all of which will have the company's "unique trademarked logo."
There was no explanation how effective wiping feet on a doormat will be in spreading the Gospel.
"It is the desire at Second Coming Clothing Co to point the World to the Lord's return by providing clothing that allows its customers to know that their purchases are benefiting those in need as they 'Wear The Mission' a slogan that appears uniquely positioned on most of our clothes," said the company in a press statement.
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