This week’s article may have little to do with the details of business blogging, but nevertheless it could be very important toward the success of your blog.
I had an interesting discussion with a friend the other day about the benefits of planning and being organized versus adapting and fixing problems as they appear. I’m big fan of being organized, especially after I found out how it can help me feel better in the middle of countless piles of papers and information waiting to be processed. To quote from a proverb, "Those who fail to plan, plan to fail."
From my own experience working with bloggers, I found out that those who didn't plan - or hastily start blogging without much planning - tend to abandon their blog or revamp the entire blog, starting from scratch again, just because the blog didn't give them the result they always wanted.
If you are going to implement a blog as part of your business and marketing strategy successfully, it takes more than simple actions to drive in the right direction.
Don’t get me wrong, I believe procrastination is the biggest stumbling block to success generally, especially in blogging, which requires a consistent approach to keep the blog updated. But actions without planning will get the blog nowhere, or at least take much longer than necessary to reach a target.
After you've decided that you want to try integrating a blog as your business or marketing tool, before looking for a blog solution and start blogging, identify:
Core purposes
Decide one or at most two specific purposes why you should start a blog. There are tons of blogging applications for business, namely for branding, create relationship with visitors, build conversation, receive feedbacks, manage content, expand visibilites, and more. You can use your blog for those, but choose only one or two at one time to kee
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