Businesses of all sizes are beginning to realize the advantage of blogging and how that activity can increase their rapport with clients.
Despite still being in its infancy, compared to other more mature marketing technologies, blogs are already significantly affecting businesses. That's because if used and designed properly a blog can help you manage your website and leverage your existing content for better business visibility.
One of the best things about using a blog with your business is that it can be used in a variety of applications. Started as a simple personal journaling web application, a blog can quickly mature and evolve into a business and marketing tool that some of us can't live without.
So what can a blog do for your business?
1) Keep in touch with prospects and customers. Keep the interaction flowing and let them know you better. Demonstrate that there is a human behind your business, instead of a static website.
2) Position yourself as an expert in your niche. Regularly post about business events, share thoughts, new innovations or even provide customer service.
3) Capture leads. Engage them with content, delivered regularly through blogs, RSS feeds and e-mail.
4) Generate revenue. Selling advertising space, products, services, or build relationship and pre-sell. You to cash in your content by participating in contextual advertising program like Google AdSense, Yahoo! Publisher Network and others.
Hendry Lee helps small busi
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