If you have been following my blogging article series, I am sure you at least got some ideas on how this little tool could help your business and marketing in many ways.
A blog is an excellent tool to let you announce your product and business to the world, establish two-way communication with your customers or prospects, and increase your credibility.
The next generation of the Web (we are talking about Web 2.0) is all about user-generated content, participation, and contribution. A blog allows you to do just that, plus more. Moreover, if you know how to use a discussion board, or e-mail, then you can start blogging.
Regarding the decision about who is appropriate to blog for your organization or other matters such as legal risks of blogging are out of scope of this article, of course.
How can you get the most out of your blog? How can you make it generate the most impact? Here are some five tips to add a blog to your marketing mix strategically:
1. Blog as an individual instead of a group
Your organization needs to be represented individually in the blogosphere. This doesn't mean just one blogger for the entire company, but every blogger should have their own unique voice.
This is an crucial part of blogging. A human voice for your company allows you connect w
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