Managing Creativity
Last changed: -76.30.20.161

.
Summary

From Robert Iger, Disney CEO, 2005:

  1. Don't take the hierarchical approach.
  2. Don't create an approval process that's unduly rigorous.
  3. Be careful not to water ideas down or lose people's passion.
  4. Let those directly in charge make decisions.
  5. Put the spotlight on the company, not the individual.