Crafting Titles

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Summary

How to create titles, your contract with the reader

Contracts With the Reader

Titles As Contracts

• Colombia: Antidrug Policy Under Pressure
• Libya: Aerial Refueling Program Revived
• Office of Personnel: Budget Reductions Limit Employee Assistance

A title is the first step in the conceptualization process, which goes on to state your focus (statement of synthesis) and lay out your case. Your title is a pledge that creates an expectation in the reader's model. It should be analytic, not descriptive, and convey your focus (statement of synthesis) in abbreviated form.

Do It First

Try to craft your title first. This will force you to zero in on the major point you want to make in your piece. If you can't crystallize the general purview of you piece in the title, you haven't done your thinking and don't know what your piece will be like-your title and focus statement have absolute control over the rest of your piece. You can communicate your point in only a few words. See Zeroing In On The Focus for help in conceptualizing your title.

Consistency of Focus

Always compare your title with your lead sentence-are they an absolute fit? Make sure that what you are pledging in your title is delivered in your lead sentence.

What To Emphasize

You can construct titles in different ways.

Emphasize the geographic:

• Peru: Setbacks for Drug Control

Emphasize the topical:

• International Finance: Problems and Prospects for Debtor Nations

Mix the two:

• The New Frankfurt Installation: Origins and Impact of Security Problems

Index

What Is Spero News

• Who and what is Spero News and how do the writers create news?

Developing A Case

• Developing a case: The internal formula

Level Of Generality

• Finding the the right level of generality

Core Assertion

• Your analytic topic sentence

Inverted Pyramid Paragraph

• The basic structure of journalistic writing.

Expanding A Single Paragraph

• How to create a multiparagraph line of reasoning.

Principles Of Analytic Writing

• Writing smartly for busy readers.

Reminders About A Paragraph

• Summarizing how a paragraph works.

Topic Sentence Outline

• How making a topic sentence outline can save you time.

Concept Paper

• Creating your blueprint.

When To Write

• How to know when to write an article

Self Editing

• Developing a critical eye for your work.

Guide To Gisting

• How to evaluating and distill raw facts.

Key Intelligence Questions

• Questions to ask for any project.

Assessing Information Needs

• Realizing your Core Assertions

Getting Started With Methodologies

• Why bother using a methodology when you can just start writing what you know?

Alternative Scenarios

• When and why you should use alternative views.

Competing Hypothesis Analysis

• Looking at all possible solutions.

Finding The Angle

• An exercise in finding the angle of story by using a real press release.

Indentifying News

• Discovering news and finding an idea.

_Template Idea To Article

Advancing An Argument

• Advancing your line of reasoning in multiple paragraphs.

Ideas Are Event Driven

• Knowing when to write is important, dealt with here, but recognizing an event is a learned skill.

Daily Calendar of events

• Maintaining a Daybook

Conceptualization Process

• How to crystallize your main judgment or point and lay out your argument for it.

Crafting Titles

• How to create titles, your contract with the reader

Zeroing In On The Focus

• How to summarize your bottom line in one sentence.
Who and what is Spero News and how do the writers create news?
10/8/2007 1:56:50 PM - -76.30.20.161
Developing a case: The internal formula
10/8/2007 1:55:29 PM - -76.30.20.161
Finding the the right level of generality
10/8/2007 1:57:48 PM - -76.30.20.161
Your analytic topic sentence
10/8/2007 1:58:02 PM - -76.30.20.161
The basic structure of journalistic writing.
2/5/2006 6:26:35 PM - -66.69.144.12
How to create a multiparagraph line of reasoning.
2/5/2006 6:33:19 PM - -66.69.144.12
Writing smartly for busy readers.
2/5/2006 6:36:46 PM - -66.69.144.12
Summarizing how a paragraph works.
10/8/2007 1:54:13 PM - -76.30.20.161
How making a topic sentence outline can save you time.
5/2/2008 5:09:48 PM - -76.30.20.161
Creating your blueprint.
2/5/2006 6:46:20 PM - -66.69.144.12
How to know when to write an article
2/5/2006 7:30:09 PM - -66.69.144.12
Developing a critical eye for your work.
10/8/2007 1:56:22 PM - -76.30.20.161
How to evaluating and distill raw facts.
2/5/2006 6:51:53 PM - -66.69.144.12
Questions to ask for any project.
2/5/2006 6:54:41 PM - -66.69.144.12
Realizing your Core Assertions
10/8/2007 1:56:09 PM - -76.30.20.161
Why bother using a methodology when you can just start writing what you know?
10/8/2007 1:54:55 PM - -76.30.20.161
When and why you should use alternative views.
2/5/2006 7:08:20 PM - -66.69.144.12
Looking at all possible solutions.
10/8/2007 1:58:27 PM - -76.30.20.161
An exercise in finding the angle of story by using a real press release.
2/5/2006 7:20:35 PM - -66.69.144.12
Discovering news and finding an idea.
10/8/2007 1:54:40 PM - -76.30.20.161
Click to read this topic
10/8/2007 1:57:05 PM - -76.30.20.161
Advancing your line of reasoning in multiple paragraphs.
2/5/2006 6:29:44 PM - -66.69.144.12
Knowing when to write is important, dealt with here, but recognizing an event is a learned skill.
2/5/2006 5:46:24 PM - DEDJ201-spero
Maintaining a Daybook
2/5/2006 5:51:49 PM - DEDJ201-spero
How to crystallize your main judgment or point and lay out your argument for it.
2/5/2006 6:04:47 PM - -66.69.144.12
How to create titles, your contract with the reader
10/8/2007 1:59:49 PM - -76.30.20.161
How to summarize your bottom line in one sentence.
7/19/2006 4:39:05 PM - -67.10.170.21

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