Ideas Are Event Driven
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Summary

Knowing when to write is important, dealt with here, but recognizing an event is a learned skill.

We can begin recognizing events in its most explicit form: the calendar. Each community has its own calendar. A Catholic calendar will look different from a Lutheran calendar; an American calendar will look different than a French calendar. But they all accomplish the same thing: they tell us when something is going to happen within our community. We organize and modify our lives around these planned events and therefore we can often predict news around these events.

For example, message-boards across the internet are asking "Why does the Easter Bunny lay eggs?", "Is Easter pagan?", and "Should Christians celebrate Easter?". There are already three explicit articles that are driven by the event of Easter. Also , during this season in 2004, Mel Gibson released "The Passion". Additionally, the Catholic Church is at its most active during this season and releases news daily from the Vatican to the local parish that writers can easily find a hook. By keeping a "daybook" - a calendar of events, a writer can easily find newsworthy items for any community.

WHEN IS NEWS NEWSWORTHY?

Calendars are useful because a Baptist calendar may look similar to a Catholic, but to a Jewish person, the news may be new and fascinating. But often, the most general stories during a mainstream event are already covered by the mainstream press. For example, last Easter, The Passion was in the news for weeks. But members of Spero Forum debated The Passion for a year before the movie was released. By the time the mainstream press was discussing it, it was old news.

The nature of events is that they rarely happen suddenly. When they do, then they definitely take the front headlines. Otherwise, there are many other events that are happening that build-up to a larger event. Learning about and collecting intelligence and then documenting it makes interesting stories for your readers. For example, a popular story about The Passion is that the actor who played Jesus was struck by lightning while being filmed nailed to the cross. This story didn't reach people until after the film came out. If your community and contacts had "filming of Passion" on your calendar, this story might have been picked-up much earlier as you followed the production of the film and stayed in contact with insiders. For your audience, this would have been headline news!

Another example of a calendar-driven event, is when your local synogogue might be reviewing their budget. If you attend the meeting, you discover they alloted a significant portion for construction of a new building. This is a significant departure from the norm for them. As you question why your audience would care, you might discover that the building is going to be a scaled-version of the Temple in the Bible, or it's going to be used as a conversion center that is targetting Baptists. As you dig into the broader scheme, you may discover that Jewish temples are growing across the nation and the world and this is a trend. This is a significant departure from the norm and the story needs to be told.

Keep a daybook of your account and your ideas will naturally flow from that. When events happen that are unexpected, you will catch them. But, more than likely, if you follow your community's calendar, you will probably discover that it isn't much of a surprise to them.

Index

What Is Spero News

Developing A Case

Level Of Generality

Core Assertion

Inverted Pyramid Paragraph

Expanding A Single Paragraph

Principles Of Analytic Writing

Reminders About A Paragraph

Topic Sentence Outline

Concept Paper

When To Write

Self Editing

Guide To Gisting

Key Intelligence Questions

Assessing Information Needs

Getting Started With Methodologies

Alternative Scenarios

Competing Hypothesis Analysis

Finding The Angle

Indentifying News

_Template Idea To Article

Advancing An Argument

Ideas Are Event Driven

Daily Calendar of events

Conceptualization Process

Crafting Titles

Zeroing In On The Focus

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2/5/2006 5:46:24 PM
DEDJ201-spero
2/6/2006 2:55:52 AM
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