Dan Hotels, Israel has announced the opening of a new business property in the center of Tel Aviv. At an investment of NIS 40 million, this new hotel is aimed at the new generation of business traveler and tourists, offering a concept of "connecting" contemporary design, Tel Aviv’s vibrant social scene, street art and advanced technology. Located on Shaul Ha’melech Boulevard, it is close to the Tel Aviv Museum of Art; Opera House; Cameri Theatre; Rabin Square and the popular Sarona Market and conveniently situated for two railway stations.

The eight-floor hotel with 94 guestrooms, and meeting rooms of various sizes is part of a new brand to be launched by Dan Hotels which will offer an urban atmosphere, relaxed and attractive surroundings as well as comfortable work space. The Hub section is situated on the lower level of the building with 700m2 of space, including the Kitchen & Bar, nine meeting rooms, shared worktables, electronic and board games and a 9ft Pool Table.

To keep up to date with technology and the needs of the modern traveler, guests at The Link will be able to perform many actions through the LinkApp on their mobile phones, such as check-in and check-out, entering the guest room, controlling the lights, air-conditioning and operating the T.V. In addition, the hotel offers a full-service spa and fitness complex, complete with personal trainers and massage rooms.

Ronen Nissenbaum, the Dan Hotels President and CEO, commented today: “We are very proud and excited about this new property, located in the center of Tel Aviv and offering so much to today’s modern traveler.”

The Link hotel & hub is collaborating with 12 of Tel Aviv's street artists to bring the energetic street art vibes into the hotel. Internationally acclaimed multi-disciplinary artist, Daniel Siboni has assigned a unique work of street art to each floor, including the corridors and guestrooms. Work by other street artists is displayed in the hotel's common areas. All the Street Art displayed in the hotel is for sale, from the 20x20 cm “Instagram like” pictures on display in the Hub, to the 200x300 cm original artwork exhibited around the hotel. Guests can enjoy the unique graffiti atmosphere of Tel Aviv in every area of the hotel and take back with them the contemporary atmosphere of the vibrant city.

The Dan Hotels chain was founded in 1948 and has grown up alongside the State of Israel, earning its place as the longest established hotel chain in the country, with a reputation for excellence in all areas of luxury accommodation, service and cuisine.

Carol Monreal writes for The Cutting Edge News.



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