Several companies have pulled their ads from the program of noted conservative Fox News personality Laura Ingraham. Johnson & Johnson, Expedia, Hulu, Nutrish, TripAdvisor, and Wayfair announced the move after Ingraham was accused of disparaging David Hogg — a 17-year-old survivor of the Parkland shooting -- over having his applications rejected by three California universities.
David Hogg Rejected By Four Colleges To Which He Applied and whines about it. (Dinged by UCLA with a 4.1 GPA...totally predictable given acceptance rates.) https://t.co/wflA4hWHXY— Laura Ingraham (@IngrahamAngle) March 28, 2018
On Twitter, Ingraham retweeted a Daily Wire story about Hogg’s college rejections. She tweeted that Hogg had "whined" about not getting into his choice of universities. In response, Hogg called for supporters to boycott Ingraham’s advertisers. Hogg has become known nationally for his stance in favor of gun control.
Pick a number 1-12 contact the company next to that #— David Hogg (@davidhogg111) March 29, 2018
Top Laura Ingraham Advertisers
4. @Allstate & @esurance
6. @RocketMortgage Mortgage
Nutrish, which is a pet food brand owned by celebrity chef Rachael Ray -- tweeted that it had pulled its ads, while Johnson & Johnson said it will stop promoting its Stelara prescription drug.
We’d like to confirm that we are no longer advertising on Laura Ingraham’s show and are monitoring all of our ad placements carefully.— hulu (@hulu) March 29, 2018
Following on, TripAdvisor said it will stop advertising. In a statement, TripAdvisor on the program after noting that its company values include "We are better together." The statement continued, "We also believe Americans can disagree while still being agreeable, and that the free exchange of ideas within a community, in a peaceful manner, is the cornerstone of our democracy." It went on to say, "We do not, however, condone the inappropriate comments made by this broadcaster. In our view, these statements focused on a high school student, cross the line of decency."
A home goods website, Wayfair, said in a statement that Ingraham’s remarks do not reflect its values. Saying that it will cease advertising its products on her program, Wayfair stated, "We support open dialogue and debate on issues. However, the decision of an adult to personally criticize a high school student who has lost his classmates in an unspeakable tragedy is not consistent with our values." said a Wayfair spokeswoman, who noted that the brand will continue to advertise on Fox News.
On Thursday afternoon, Ingraham apologized on Twitter. "Any student should be proud of a 4.2 GPA —including David Hogg. On reflection, in the spirit of Holy Week, I apologize for any upset or hurt my tweet caused him or any of the brave victims of Parkland. For the record, I believe my show was the first to feature David immediately after that horrific shooting. And as always, he's welcome to come on my show anytime for a productive discussion."
Teenaged David Hogg was not satisfied with Ingraham’s apology, nor by the loss of her advertisers. In a tweet, Hogg wrote “I 100 percent agree an apology in an effort just to save your advertisers is not enough. I will only accept your apology only if you denounce the way your network has treated my friends and I in this fight. It’s time to love thy neighbor, not mudsling at children.”
I 100% agree an apology in an effort just to save your advertisers is not enough. I will only accept your apology only if you denounce the way your network has treated my friends and I️ in this fight. It’s time to love thy neighbor, not mudsling at children. https://t.co/H0yWs4zMGk— David Hogg (@davidhogg111) March 29, 2018
On Thursday evening, Hogg's supporters on Twitter were tweeting out the names of other companies that advertise on Ingraham's show and the Fox News Channel.